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Lemonia Mourka

Mar 16, 20192 min read

A PR step in time: what does Plato and Aristotle have to do with bacon,“Lucky Strikes”and Facebook?

If you were a nobleman in Athens, seeking public office in the Athenian democracy back in the fifth century B.C., you would most likely...

Lemonia Mourka

Mar 16, 20193 min read

Micro and nano-influencers are the new currency in the economy of influence

Influencers have always been an integral part of any public relations and marketing campaign. But there is no doubt, things are changing...

Lemonia Mourka

Mar 16, 20193 min read

When Fyre had to face the music: PR lessons to be learned from the “Fyre Festival” fiasko

Unless you were not on planet Earth during the last two years, you will have heard about the “Fyre Festival” fiasco in one of the Bahamas...

Lemonia Mourka

Mar 16, 20192 min read

MEET GENERATION Z: The first born -digital natives (infographic)

How well do you know Generation Z? Learn everything you need to know about this uncharted and unexplored by the marketers generation....