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A PR step in time: what does Plato and Aristotle have to do with bacon,“Lucky Strikes”and Facebook?
If you were a nobleman in Athens, seeking public office in the Athenian democracy back in the fifth century B.C., you would most likely...
Lemonia Mourka
Mar 16, 20192 min read
Micro and nano-influencers are the new currency in the economy of influence
Influencers have always been an integral part of any public relations and marketing campaign. But there is no doubt, things are changing...
Lemonia Mourka
Mar 16, 20193 min read
When Fyre had to face the music: PR lessons to be learned from the “Fyre Festival” fiasko
Unless you were not on planet Earth during the last two years, you will have heard about the “Fyre Festival” fiasco in one of the Bahamas...
Lemonia Mourka
Mar 16, 20193 min read
MEET GENERATION Z: The first born -digital natives (infographic)
How well do you know Generation Z? Learn everything you need to know about this uncharted and unexplored by the marketers generation....
Lemonia Mourka
Mar 16, 20192 min read
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