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Writer's pictureLemonia Mourka

MEET GENERATION Z: The first born -digital natives (infographic)

Updated: Mar 26, 2019



How well do you know Generation Z?


Learn everything you need to know about this uncharted and unexplored by the marketers generation. Find a useful roadmap for Generation Z in the infographic that follows.









 

References


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Anderson M. & Jiang J. (2018, November 28). Teens’ social media habits and experiences. Pew research Center. Retrieved from http://www.pewinternet.org/2018/11/28/teens-social-media-habits-and-experiences/


 Bergh, J., Behrer M. (2016). How Cool Brands stay Hot: Branding to Generations Y and Z. (3rd ed.). Chapter 8, pp209-235. London: Kogan Page. Database: eBook Collection (EBSCOhost). Retrieved from http://web.b.ebscohost.com.acg.idm.oclc.org/ehost/ebookviewer/ebook/bmxlYmtfXzEyMTM5NTdfX0FO0?sid=d842d482-8f5a-4f42-b0ac-c8ef532bd570@pdc-v-sessmgr01&vid=3&format=EB&rid=1


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Generation Z: A Tech Timebomb. (2014, August). Marketing (00253650), 00253650. Business Source Complete. Retrieved from http://web.b.ebscohost.com.acg.idm.oclc.org/ehost/detail/detail?vid=5&sid=59932b6a-0b6e-4d18-ad04-9948f0ba0a15%40sessionmgr101&bdata=JnNjb3BlPXNpdGU%3d#AN=97231927&db=bth


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