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How well do you know Generation Z?
Learn everything you need to know about this uncharted and unexplored by the marketers generation. Find a useful roadmap for Generation Z in the infographic that follows.
References
Anderson M. & Jiang J. (2018, November 28). Teens, friendships and online groups. Pew Research Center. Retrieved from http://www.pewinternet.org/2018/11/28/teens-friendships-and-online-groups/
Anderson M. & Jiang J. (2018, November 28). Teens and their experiences on social media. Pew Research Center. Retrieved from http://www.pewinternet.org/2018/11/28/teens-and-their-experiences-on-social-media/
Anderson M. & Jiang J. (2018, November 28). Teens’ social media habits and experiences. Pew research Center. Retrieved from http://www.pewinternet.org/2018/11/28/teens-social-media-habits-and-experiences/
Bergh, J., Behrer M. (2016). How Cool Brands stay Hot: Branding to Generations Y and Z. (3rd ed.). Chapter 8, pp209-235. London: Kogan Page. Database: eBook Collection (EBSCOhost). Retrieved from http://web.b.ebscohost.com.acg.idm.oclc.org/ehost/ebookviewer/ebook/bmxlYmtfXzEyMTM5NTdfX0FO0?sid=d842d482-8f5a-4f42-b0ac-c8ef532bd570@pdc-v-sessmgr01&vid=3&format=EB&rid=1
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Forbes Communications Council. (2018, August 29). 12 Ways to Market to Generation Z. Retrieved from https://www.forbes.com/sites/forbescommunicationscouncil/2018/08/29/12-ways-to-market-to-generation-z/#23a2a5975d3b
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It’s Lit: (n.d.). A guide to what Teens think is cool. Retrieved from https://storage.googleapis.com/think/docs/its-lit.pdf
Jarboe G. (2017, June 2). No matter how you define it, Generation Z can’t live without You Tube. Retrieved from https://tubularinsights.com/generation-z-youtube/
Kelly R. (2018, July 3). Why Gen Z is on the A list for e-commerce Marketers. Forbes Communications Council. Retrieved from https://www.forbes.com/sites/forbescommunicationscouncil/2018/07/03/why-gen-z-is-on-the-a-list-for-e-commerce-marketers/#56777a8dc7b4
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Odell P. (2018, April 5). Ten killer tips to reach Gen Z. Database: Business Source Complete. Retrieved from http://web.b.ebscohost.com.acg.idm.oclc.org/ehost/detail/detail?vid=23&sid=d842d482-8f5a-4f42-b0ac-c8ef532bd570%40pdc-v-sessmgr01&bdata=JnNjb3BlPXNpdGU%3d#AN=128913742&db=bth
Oster E. (2014, August 21). This Gen Z infographic can help Marketers get wise to the future. Retrieved from www.adweek.com/brand-marketing/gen-z-infographic-can-help-marketers-get-wise-future-159642/
Pew Research Center. (2018, May 31). Teens, Social Media & Technology. Pew Research Center. Retrieved from http://www.pewinternet.org/2018/05/31/teens-social-media-technology-2018/
Sehl K. (2018, February 21). Everything social Marketers need to know about Generation Z. Retrieved from https://blog.hootsuite.com/generation-z-statistics-social-marketers/
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Smith A. & Anderson M. (2018, March 1). Social Media Use in 2018. Pew Research Center. Retrieved from http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
Smith A., Toor S. & Van Kessel P. (2018, November 7). Many turn to You Tube for children’s content, news, how-to lessons. Pew Research Center. Retrieved from http://www.pewinternet.org/2018/11/07/many-turn-to-youtube-for-childrens-content-news-how-to-lessons/
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